Report Excerpt: How Apple and Google Are Battling to Dominate the Emerging Health Data Marketplace


Enspektos regularly publishes forward-looking analysis and insights about digital health via its premium intelligence and technology platform enmoebius bronze.  In recent months, we have been focusing heavily on issues related to health data, such as how established technology companies are seeking to collect and analyze it, privacy issues and more. Following is an excerpt from an enmoebius bronze report focusing on how Apple and Google are battling to dominate the emerging health data marketplace. Subscribers have access to the full report plus a wide array of Webinars, long-form reports and more.  To subscribe to the service, please click here.

enmoebius bronze Report Excerpt: Google & Apple’s Battle for the Health Data-Device Market

In early 2014, news regularly surfaced about Google and Apple’s ongoing research and development efforts in the digital health arena.  Google is developing a range of stand-alone and integrated tools such as contact lenses that may detect blood sugar levels via tears and new applications — linked to Google Glass — that enable medical professionals and consumers to engage in a variety of health activities.  As for Apple, the company appears to be making a significant investment in the health arena.  Its M7 chip will passively track a range of motion-related data via a mobile device or wearable computer, such as a watch. While Google and Apple’s R&D efforts are interesting in their own right, they also reveal how the two tech giants are preparing to battle on a new, and potentially lucrative field: health’s emerging data-device infrastructure.

Yet, while analyzing reports related to how Apple and Google are developing and/or purchasing technology is important, focusing solely on the details of these activities reveals little about the underlying strategy propelling Gooogle and Apple’s efforts in the health arena.  Obviously, health is a potentially lucrative market segment and it appears that both companies recognize that creating stand-alone devices that focus on collecting only certain types of health data (such as Jawbone and Fitbit) are less effective in the long-run.  Google and Apple are developing devices — and more importantly a data-ecosystem — that allows for the collection and analysis of multiple types of health data simultaneously.

This is important because data and devices armed with sensors that can monitor biometric and activity data will increasingly shape how people seek and receive treatment.  In fact, as outlined in ePatient 2015: 15 Surprising Trends Changing Health Care, this data could even be used to predict and even prevent illness. Because their devices are used by millions of people globally (and they have significant financial resources), both companies are in the position to drive the development — and acceptance (among patients, providers, caregivers and others) of technologies that mine, monitor and leverage health data.

Click here to learn how to access the rest of this report and additional digital health insights published on enmoebius bronze.

Fard Johnmar

About the Author

Fard Johnmar is founder and president of Enspektos, LLC, which powers digihealth pulse. Enspektos is an innovation consultancy focused on helping health organizations use digital technologies to spark action among consumers, healthcare providers, caregivers and others. He is also a 2013-2014 Fellow at the Society for New Communications Research, a global think tank focused on the advanced study of the latest developments in new and emerging communications tools and technologies.  He also is co-author of ePatient 2015: 15 Surprising Trends Changing Health Care.

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